Playing in the UEFA Champions League - is very profitable.
The team not only competes for the prestigious trophy, sells thousands of tickets, merchandise, but also receives heaps of money from the tournament organizers.
"Calcio e Finanza" has calculated that the most successful Italian club of the last decade, Turin's "Juventus," managed to earn an impressive amount of euros in the Old Continent tournament.
The coffers of the multiple Italian champions' club have been enriched by 428.12 million euros since 2008, and among all European teams, the "black and white" club only trailed behind the "La Liga" giants (Madrid's "Real" with 465.76 million euros and "Barcelona" with 449.47 million).
Of course, these figures were influenced not only by Juventus' participation, but also by successful play - the Turin team reached the tournament final twice.