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Lionel Messi after a long legal battle in courts achieved an important victory. According to the BBC, the leader of Barcelona team gained the right to register his name as a trademark. Thus, after nine years of litigation with the Spanish bicycle company Massi, Messi decided in favor of the highest court of the European Union. L. Messi back in 2011 applied for the registration of his name and intended to associate it with sportswear, but faced opposition. The company Massi argued about the similarity of the brand names and demanded the rejection of the athlete's request. Finally, the process moved to the courtrooms and after a tough fight, the footballer achieved victory.
