C. Ronaldo reached out to the makers of his personal shorties. © JumpStory

Portugal's national team star Cristiano Ronaldo did not remain indifferent to the plight of Denmark's JBS company. The country's publication "Finans" reports that the 35-year-old striker has been collaborating with the Danes since 2013, who produce underwear and pay him a corresponding amount of money annually for the permission to use the player's name. However, with the world engulfed by the coronavirus pandemic, sales of briefs plummeted and C. Ronaldo decided not to insist on the fulfillment of the contract terms this year. It is said that sales of the veteran's branded clothing line accounted for 14 percent of JBS company's revenue.