Italian television channel executives are rubbing their hands in delight. The arrival of one of the most famous players in the world, Cristiano Ronaldo, to Turin's "Juventus," significantly boosted the viewing figures for the champions' matches in "Serie A." It is estimated that 2.3 million viewers tuned in to watch Ronaldo's debut as a sniper against "ChievoVerona" on television screens, making it the fourth best result of all time in the history of the "Sky Italia" channel. C.Ronaldo increased Juventus' viewership by 68 percent compared to the first match of the previous season against "Cagliari." The "Juventus" vs. "ChievoVerona" match only falls behind two "Derby d'Italia" matches (in 2013 and 2016) and the "Roma" vs. "Juventus" match (in 2015).
