"Manchester United" president Ed Woodward claims that the acquisition of Alexis Sanchez broke all club records - both in terms of shirt sales and social media.
This winter saw exchanges between the "Man Utd" and London's "Arsenal" clubs - the mentioned A. Sanchez arrived in Manchester, while Henrikh Mkhitaryan went to London in search of victories.
E. Woodward claims that A. Sanchez's acquisition received more attention in the online space than Neymar's arrival at Paris Saint-Germain.
"Alexis Sanchez set a new January shirt sales record - it was improved by three times. These exchanges also brought huge popularity on social media.
This was the most popular post on Instagram ever created by "Man Utd" - two million "Likes" and comments. On Facebook, this post was shared more times than ever before, and it also had the highest number of retweets in "Man Utd" history, with the hashtag #Alexis7 at the top on Twitter.
In context, the post about Alexis's acquisition generated 75% more engagement than the arrival of the world's most expensive footballer Neymar at PSG," said E. Woodward.
