© EuroFootball.com
Football is associated with impressive amounts of money. This was proven today by FIFA, announcing that for the television broadcasts of the 2010 World Cup in South Africa, in Great Britain, Spain, France, Italy, and Germany, they will receive a total of one billion euros (around 3.4 billion litas).
For TV broadcasts in the rest of the European countries, FIFA hopes to reach an agreement with the European Broadcasting Union, which in turn would negotiate with smaller European countries.
"This is one billion euros from Europeans for the broadcast of a tournament taking place in Africa," FIFA president Sepp Blatter said on Wednesday when announcing the agreement. "This is a very big and important step in football history."
Blatter stated that, roughly speaking, the agreement is twice as profitable as the amount received for broadcasting the 2006 World Cup in Germany.
In Great Britain, the 2010 World Cup will be broadcasted by ITV and BBC, in Germany by ARD/ZDF and Premiere, in France by TF1, in Spain by TVE, and in Italy by RAI and Sky.
