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The first half of the 2010-2011 season was not successful for the Turin team, both on and off the field. Official statistics show a loss of 39.5 million euros in the first half of the year. In comparison, in the same period a year before, they earned over 14 million euros. "Juventus" revenue decreased by 29% to 88.8 million euros. According to reports, this was mainly due to participating in the less attractive Europa League tournament, rather than the Champions League. However, team officials reassured that such results were expected.
