The chairman of the London Board, Mohammed Al Fayed, offers fans who do not like the statue of singer Michael Jackson that has emerged at the club's stadium to "go to hell."
Before Sunday's match against "Blackpool," fans saw the sculpture of the recently deceased pop music idol near the "Craven Cottage" stadium.
One of the "Fulham" enthusiasts, Michael Tune, remarked: "We are becoming a laughingstock. Such a statue has nothing to do with football."
His unidentified colleague added: "We look like fools. I thought it was an April Fools' joke."
However, Al Fayed reacted angrily to such comments: "If some foolish fans do not understand what a gift to the world this man was, they can go to hell. I don't want them to support the team."
Al Fayed was a friend of Jackson's, but the singer's connection to "Fulham" is unclear - he only attended one match in 1999.
"He really liked it here at the time, he acted like a child. Michael loved 'Fulham' and wanted to be at every match," he said.
And he added: "People will queue up and come from all over Great Britain to see this statue. It's something that everyone should be proud of."
Report on the unveiling ceremony of the sculpture:
Jackson's visit to the "Fulham" stadium: