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Strategist Rafael Benitez stated that the English club can learn a lot from the strongest teams in the world in the field of marketing.
A new page in the history of the legendary team opened at the beginning of this week, when Americans George Gillett and Tom Hicks took over the club.
After meeting with them, R. Benitez said he heard a good vision of the future from the new owners and the possibility of achieving even better results not only on the field soon.
"We talked a lot about the future of Liverpool and ultimately I was very pleased with the conversation," said the Spaniard. "I am now convinced that their desires are the best."
"The Americans understood that they will have to change a lot. Of course, there are things that will remain the same, but we see aspects that we can improve. This club not only has a great history, but also great potential."
According to R. Benitez, in order to reach new heights and attract more famous footballers, Liverpool's leaders need to become more active off the field. As one of the best examples of successful work, the specialist cited the Real Madrid team.
"Liverpool is a club that can grow and improve only by preserving the ideas that have made us strong, and by improving those areas that really need it."
"For example, how many official stores does Liverpool have worldwide? We should be more active in Asia, in the same Spain where we are popular."
"There is currently a big difference in commercial activity between Real and Liverpool. They not only sell a lot of jerseys, but also, using their name, manage to earn a lot of money."
"Perhaps Liverpool cannot be as powerful off the field as the Royal club, but there is a lot to learn and strengthen our position in this area from it and similar teams."
