© EuroFootball.com
The best player in the world, "Barcelona" club superstar Ronaldinho, is the footballer with the highest commercial value. According to the results of a study presented this week by the German consulting firm BBDO, the Brazilian surpasses the most popular football player in the world, David Beckham, in this indicator.
According to the company's statement, the commercial potential of the 26-year-old Brazilian national team leader Ronaldinho reaches up to 47 million euros. The player's popularity and price are greatly influenced by his age and impressive gameplay, which is the best bait for large world companies providing advertising videos and other advertising services.
It is worth mentioning that currently Ronaldinho has valid advertising contracts with the sporting goods manufacturing giant "Nike", as well as with companies that own the brands "Pepsi", "Cadbury", and "Unilever".
The second and third places in the most attractive quintet of faces are taken by two English national team stars - 30-year-old Madrid "Real" defender David Beckham, whose commercial potential is worth 44.9 million euros, and "Man Utd" forward Wayne Rooney, valued at 35 million euros. By the way, the "Red Devil's" player, like Ronaldinho, also has a lucrative long-term advertising contract with "Nike".
The quintet of the most expensive advertising faces is completed by two players from the Catalan super-club - young Argentine talent Lionel Messi and Cameroonian Samuel Eto'o. The list of the "most valuable" also includes Swede Zlatan Ibrahimovic, Brazilian Ronaldo, Englishman Frank Lampard, Frenchman Thierry Henry, and German Michael Ballack.
20 most commercially valuable players:
- Ronaldinho ("Barcelona") - 47 million euros
- David Beckham ("Real") - 44.9 million
- Wayne Rooney ("Man Utd") - 43.7 million
- Samuel Eto'o ("Barcelona") - 30.7 million
- Lionel Messi ("Barcelona") - 30.4 million
- Zlatan Ibrahimovic ("Juventus") - 30.1 million
- Ronaldo ("Real") - 29.4 million
- Frank Lampard ("Chelsea") - 28.8 million
- Thierry Henry ("Arsenal") - 28.7 million
- Michael Ballack ("Bayern") - 28.6 million
- Steven Gerrard ("Liverpool") - 27.6 million
- Raul Gonzalez ("Real") - 27.2 million
- Zinedine Zidane ("Real") - 27.1 million
- Cristiano Ronaldo ("Man Utd") - 26.8 million
- Didier Drogba ("Chelsea") - 26.4 million
- Alessandro Del Piero ("Juventus") - 18.6 million
- Ryan Babel ("Ajax") - 18.2 million
- Ruud van Nistelrooy ("Man Utd") - 17.4 million
- Lukas Podolski ("Köln") - 16.3 million
- Andriy Shevchenko ("Milan") - 14.3 million
