During this weekend, football fans should not be surprised to see "Serie A" players and coaches with their faces adorned with red lipstick marks.
For the second year in a row, a campaign is being launched to draw attention to violence against women.
The preparations have been underway for several weeks now, and social media accounts have been flooded with photos of athletes from photoshoots, where they were marked with red lipstick marks on their faces.
This is a very relevant issue in Italy, where a recent tragic story of a man who lost his mind and intentionally set fire to his ex-wife's house, resulting in the death of their 11-year-old son, has been making headlines.
