The Messi effect: fans wipe PSG shirts © PSG

The Parisian club "Saint Germain", who hired the free agent Lionel Messi, is already counting its first profit. It is reported that the French and football fans from around the world are simply flocking to buy "Ligue 1" team jerseys marked with the legend's name. Just half an hour after the official announcement of the contract with PSG, long lines of fans formed at the team store. Furthermore, it has been calculated that 150,000 jerseys were sold online in just 7 minutes. A similar situation occurred in 2018 when Portuguese Cristiano Ronaldo decided to move from Madrid's "Real" to Turin's "Juventus" team.